Yet humans are pretty good at evading unpleasant or boring tasks. By the end of the first week, I wasn't really looking at the app when I brushed. Soon I wasn't even remembering to bring my phone into the bathroom so the toothbrush would link up to record my brushing.
Oral hygiene is an odd segue into a discussion of humans' behavioral flaws, but this thing revealed mine. I took the brush on vacation, where I was constantly distracted, tired, or in a hurry, and my progress... suffered:
I Brushed My Teeth With the World's First Bluetooth ToothbrushEXPAND

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Despite my misgivings, the app is actually the highlight: And luckily, anyone can download it for free and use it manually with their own toothbrush. It's well-designed and actually quite fun to use, if a bit of overkill for anyone not interesting in tracking the minutia of their own lives.
I Brushed My Teeth With the World's First Bluetooth Toothbrush
It also bears mentioning that setup was dead simple, which is important given the fact that this would make a great gift for a kid or an older adult who might not be well-versed on setting up Bluetooth-enabled gadgets.
The same goes for usability within the app itself. Oddly enough, the smartest thing about this toothbrush is the UX design, not the actual product design. Other companies looking to develop their own mobile applications would do well to study this one.
I Brushed My Teeth With the World's First Bluetooth Toothbrush

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One concern, for me, is that the brush wouldn't record my activity unless I had my device nearby when I was brushing. Now, sure, that might not seem like a huge deal. After all, who doesn't have their phone nearby these days, even in the bathroom (especially in the bathroom)?For starters, tired people. Drunk people. Forgetful people. People who just want to scrub the bare minimum of gunk off their teeth and get to sleep.
In theory, the SmartSeries is designed to store information on your last 20 sessions so that when you do connect with the app, your history is synced. I had trouble getting this functionality to work, and it turned out I was doing it wrong: You need to go to the main screen and then hit the "mode" button to initiate the sync. It's not exactly intuitive, but it works.
I Brushed My Teeth With the World's First Bluetooth Toothbrush
The brush itself is fine, though I did notice an ever-so-slight aftertaste that filters through—presumably from the motor—at times. It doesn't make brushing unpleasant, but it's worth noting given the price of this thing.

Should You Buy It?

Do you need a $220 toothbrush that tracks your every move and analyzes your technique? No. Do you want one? Judging from the straw poll I very scientifically carried out over the past two weeks, a surprising number of people do. And given that you're spending the money on improving a part of your body you rely on to survive, some may find it easy to rationalize as a purchase.
The Oral-B Bluetooth brush does exactly what it says it does. It will get you thinking about your routine more than you normally do. The question is how much you're willing to spend to gameify even the most banal aspects of life as an adult human in 2014, right down to taking care of your chompers.

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